Functional beverages often focus heavily on their additional features. However, taste remains one of the most important factors in whether someone continues using a product.
A coffee can have an interesting concept, but if the flavor is unpleasant, the experience will quickly become disappointing.
Coffee lovers have different preferences. Some enjoy strong, bitter, roasted flavors. Others prefer smoother and milder profiles. Some like their coffee sweet and creamy, while others prefer it black.